gen-z copywriter recruitment + gen-z consulting
other things i do besides yapping and doing talks
Don’t forget…I literally have a community of 2500+ gen-z copywriters at my disposal (Word Tonic). And I’d be more than happy to help you dip into that community.
most people dip into Word Tonic - my community - for one (or more) of the following reasons:
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They wanna better understand GEN-Z
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They wanna get better at gen-z marketing
3) They wanna hire some fresh, emerging talent for a gen-z project (we have 2.5k young writers in Word Tonic!)
Or 4) they wanna be told ‘thankyou daddy’ by a room of 25+ people
*no, seriously. In our live workshops with big brands, there’s a soundboard that members can press and one of those sounds is THANKYOU DADDY (I kid you not). And it’s now a tradition for all of us to spam that sound whenever a speaker comes on:
But to help you, here’s a few examples of some of the ways I’ve worked with brands (aside from talks)
GEN-Z CONSULTING FOR A STARTUP GEN-Z BRAND
*confidential*
A startup based in the LA healthcare/beauty sector was launching a brand new product aimed at GEN-Z and they really wanted to get into the minds of their target audience (what do they think? What do they feel? How do they like to be spoken to?). They also wanted help developing a gen-z tone of voice for their marketing.
So, I set up a lil focus group with 28 members of Word Tonic; all gen-z and also..all copywriters (BONUS!) And I got them to ideate and brainstorm gen-z marketing ideas on a 2 hour call, pitching their ideas and giving context as to why they created what they did.
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here's a peek at the brainstorming session we did; client name has been covered for confidentiality
RECRUITING A GEN-Z COPYWRITER WHO CAN LEAD THE WAY FOR AN AI TOOL
Kin - a recently launched AI tool aimed at young adults - was struggling to blend their more technical copy with a gen-z voice. So they reached out to us (Word Tonic) to help them find a gen-z copywriter who also understood - and knew how to use - AI creatively in their workflow.
And we introduced them to the perfect candidate who’s now been freelancing there for 2 years; Leon.
"Our users are mostly Gen Z and I don't want to even try doing it myself. In general we needed help with loads of things so I was so grateful for Carolyn to connecting us with Leon; a gen-z copywriter and someone who actually understands how AI works."
Yngvi Karlson - Founder of Kin
FINDING A GEN-Z COPYWRITER TO OWN THE SOCIALS OF A STUDY PLATFORM
Fiveable is a USA-based study platform for high-schoolers, aimed at helping them prepare for exams and AP tests. Amanda - the founder - reached out to me because she needed help with crafting Fiveable’s newsletter and tone of voice, and specifically needed someone who could connect with gen-z through writing. And so we looked inside Word Tonic and scouted the perfect gen-z copywriter for her…
Which turned out to be Alexia; who’s helped lead the socials
+ brand voice of the platform.
"I'm thrilled that I connected with the Word Tonic community. I quickly had ~10 incredible candidates in my pipeline to hire a Gen Z Copywriter and we made our hire from that pool within 2 weeks. Carolyn and all of the candidates were truly exceptional and communicative during the process. It was hard to choose just one, but we're super excited to be on-boarding Alexia to the Fiveable team next week!"
Amanda DoAmaral - Founder of Fiveable
RECRUITING A ‘ON-THE-PULSE’ GEN-Z WRITER FOR SEMRUSH
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Semrush (yes, that uber cool SEO tool) reached out to me in hopes of finding an on-the-pulse gen-z copywriter who understood technical writing but could also bring a fun, fresh perspective. After scouring through Word Tonic, I found the perfect person; Amy.
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Now she's been freelancing for Semrush for more than two years and even helped create THIS EMOJI MARKETING COURSE!
"We love Amy and super happy with working through Word Tonic and Carolyn!"
Rita Cidre - Semrush Head of Academy
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