featured in...
aka, proof that im hot and brands are ~totally~ clamouring at my feet
*ok not really, but i guess this part helps?*
"Meet the 22 (now 25 year old) inspiring young copywriters everywhere. Carolyn McMurray left college at 17 to begin a career as a copywriter. Yet she insists not enough young people know about copywriting as a career—or have enough support once they pursue it."
~ADAGE~
"Carolyn is hell-bent on helping and inspiring more young people to write for a living."
~CTA PODCAST~
"Carolyn McMurray is a London-based copywriter and the founder of Word Tonic, a community born from the need of creating a safe space for Gen Z to connect, collaborate, and learn new skills.
We spoke with Carolyn to discover more about her generation’s behaviour, how they are changing the way marketing works today, and why brands need to understand that there is not just one tone of voice that works to communicate with them."
~SONDER & TELL~
Carolyn is a firm fixture in the space, having also founded the Gen Z copywriting community and newsletter Word Tonic. With the project, she’s created a space for budding wordsmiths to develop their craft and find like-minded copywriters – as well as their clients and audience."
~CREATIVE LIVES IN PROGRESS~
"Carolyn found that young copywriters want to talk and interact with others but feel too nervous and/or inexperienced to do so in public, so she created a space just for them; Word Tonic."
~LBB ONLINE~
want to work with me?
I'm a gen-z speaker and have done talks on;
- gen-z marketing
-copywriting
- breaking into the creative industries for young people
- connection + community building
I've also curated workshops for brands like LEGO, where I've helped their team dig deeper into their 'weird' to unlock creativity.
I also founded Word Tonic; a paid community of 2500 gen-z copywriters all over the world. A lot of brands work with me to make use of my community - so whether you're looking for a freelancer, ideation or gen-z consulting - we're open to it all!
